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[  2024  ] PACKAGING & PRODUCT DESIGN

Client: FUGA Farm Beijng
FUGA Farm Community in Beijing is a new suburban farm concept to share, educate, and inspire a blended lifestyle. 
 
Every winter, FUGA Farm introduces a new theme for its Snow Wonderland. This year, we were commissioned to lead the editorial and branding for the event. The theme, New Friends, features five new mascot characters designed by us prior to this event, each with unique personalities inspired by real animals that live on the farm: Fugaga the Snow Monster, F the Border Collie, U the Shiba Inu, G the Goose, A the Stray. 

MAP&PUZZLE BOOK

To enrich the experience for audiences of all ages, we developed a brand-new storyline involves the mascout design, based on this, we created an interactive puzzle book that encourages engagement with the map, staffs and the surroundings. Completing each puzzle unlock a reward designed by us, such as keychains, stickers, and coffee shot cups. 

Main
Invitation
RedNote mascout promotion
 The storyline of the five mascout is also integrated into games, sculpture, posters, packaging, and social media promotional materials.
Spring festival postcard
Chrismas banner

HOLIDAY SPECIAL


The Snow Wonderland runs from December 2024 to February 2025, encompassing Christmas, Spring Festival, and Yuanxiao Festival. To celebrate these occasions, we also designed seasonal products, including postcards, banners, fridge magnet calendar and a new year gift box for visitors to take home and welcome the new year.
New Year Gift Box contents
Fridge magnet calendar
New Year Gift Box
Mascout shot cups
Photoshop, Ilustrator, InDesign

Credit:
Editorial: Fan’er&Ziqi Xing
Mascout design&drawing: Chen Cheng
Posters design: Yimiao Pan
Motion design: Yimiao Pan
Banner design: Yimiao Pan
Fridge magnet design: Yimiao Pan
Sticker design&production management: Yimiao Pan
General production management: Ziqi Xing
Photos: Ziqi Xing, Fuga Farm
©YIMIAO_PAN  2025PREVIOUSINDEXNEXT